Secondly, our brand is diverse. We have carbonated drinks and herbal drinks. Among them, Sprite, Xingmu, and Fanta juice accounted for 35% market share of the world's soft drink. At the same time, the products' mystique (Coca-Cola has once opened most of its recipes, but one of the most critical parts of about less than 1% has always been tight-lipped , so that Coca-Cola's secret becomes legends, and it is mythed, thereby greatly increasing the mystery of Coca-Cola) is very attactive to the customers.
Thirdly, we have good marketing strategies, we can always keep innovating to maintain our brand image.
Fourthly,our brand is localized. If you pay close attention to them, you can find it that information about our advertising always reflect the local culture. Take China for example, ranging from factory, materials, employees to products, packings, marketing, about 90 percent of the employees are Chinese, which make it better for us to service the local people.
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